I'm a designer who loves to make things, build teams and support others to do so. I most enjoy combining my knowledge of different disciplines (design, engineering, research, data, business etc.) to build things that solve problems for people.
I started my career by co-founding a small digital studio called Airglow Studios in my hometown of Maastricht. As founders, we did not see a lot of good web and digital product work coming out of our country and our region.
Throughout the lifetime of the studio we took on clients to pay the bills, and worked on crazy ideas to see how far we could push the technologies we had available. This meant that we worked on anything from creating a 3D engine in Flash*, to single page web applications**, to having an intercom microphone at our office we could speak to website visitors through, to a Nintendo Wii controller enabled head tracking 3D Pong game, to developing a Nintendo DS game and so many more fascinating little things.
Most recently, I led the digital product and design team at Glossier, where I helped transform the technology organization to become more outcome driven, and lead a full redesign of glossier.com. This re-design was based on a brand new design system that took all of the best bits of Glossier's design and brand, while pushing for customer experience consistency, and design and development velocity of new features.
Currently, I'm enjoying some much deserved time off from full-time work, but am taking select consulting jobs and advisory positions.
Over time, I'll expand on this space*. For a summarized work history, feel free to check out the page below.
Here is a brief history of what I have been up to professionally in the last decade and a half.
Currently, I am taking a break from a full-time role to focus on advising, investing and exploring new projects.
Since October of 2020, I've been diving deeper in to modern web technologies, and building out different iterations of Shoebox.
As Head of Digital Product and Design at Glossier, I helped transform the digital product management and design team, by hiring some amazing people to the product and design team, focusing the team on driving measurable results, and creating a brand new design system.
At Facebook I worked at the intersection of design and product strategy, leading a re-design of the search engine, supporting multiple efforts on the local team (including a prototype of hyperlocal with bluetooth beacons), and leading the product experimentation team.
As one of the earliest members of the Instagram team, I worked as a designer (and sometimes engineer) — most notably on: redesigning instagram.com (including our move to React), and re-designing for iOS7.
As design co-founder, I led all of the design and creative efforts, as well as general company strategy — shifting us through our transformation from a web studio to focus on apps and games across web and mobile.