I'm a designer who loves to make things, build teams, and support others in doing so.
I started my career by co-founding a small digital studio called Airglow Studios in my hometown of Maastricht. As founders, we did not see much good web and digital product work coming out of our country and our region.
Throughout the lifetime of the studio, we took on clients to pay the bills and worked on crazy ideas to see how far we could push the technologies we had available. This meant that we worked on a wide variety of projects. From creating a 3D engine in Flash*, to single page web applications**, to having an intercom microphone at our office we could speak to website visitors through. This escalated even further when we started experimenting with a Nintendo Wii controller-enabled head-tracking 3D Pong game, to developing a Nintendo DS game, and so many more fascinating little things.
After five years at the studio, I felt the need to strike out on my own and focus purely on design, not the implementation and upkeep services that were taking up a lot of mental space. This very quickly led me to work remotely as a contract designer for Instagram, and six months later I had moved to San Francisco to work there full-time.
Most recently, I led the digital product and design team at Glossier, where I helped transform the technology organization to become more outcome driven, and lead a full redesign of glossier.com. This re-design was based on a brand new design system that took all of the best bits of Glossier's design and brand, while pushing for customer experience consistency, and design and development velocity of new features.
After taking a year off, I recently started designing at Brex to focus on “Special Projects” (big bets that we believe will have an meaningfully positive effect on our customers, starting with our mobile product.)
Over time, I'll expand on this space*. For a summarized work history, feel free to check out the page below.
Here is a brief history of what I have been up to professionally in the last decade and a half.
2021 – Now
At the start of 2021, I joined Brex as a Principal Designer and Design Director. The theme of my role here is “Special Projects” (big opportunities that we believe will have an meaningfully positive effect on our customers). So far, I have been focusing on building out our Mobile product and team, and the design team in our Platform organization.
One of the biggest opportunities I see at Brex is the ability to meaningfully reduce the financial busywork for any business operator — especially for small businesses. as we come out of the coronavirus pandemic. You can read some more thoughts in Joining Brex.
In October of 2019 I took a break from being in a full-time role to take some rest, spend a little bit of time on advising, investing, and exploring new projects.
Towards the end of 2020 I started digging deeper into modern web technologies, and exploring photo sharing and photo hosting by building out different iterations of Shoebox.
2018 – 2019
As Head of Digital Product and Design at Glossier, I helped transform the technology team, focusing the team on driving measurable results, and led a full redesign of Glossier.com based on a new design system.
2014 – 2018
At Facebook I worked at the intersection of design and product strategy, leading a re-design of the search engine, supporting multiple efforts on the local team (including a prototype of hyperlocal with bluetooth beacons), and leading the product experimentation team.
2011 – 2014
As one of the earliest members of the Instagram team, I worked as a design lead (and sometimes engineer). Some of the most notable projects I got to work on were: completely redesigning instagram.com (including our move to React), re-designing for iOS7, designing the first tools for businesses and kicking off the first data-driven growth projects.
2006 – 2011
As design co-founder, I led all of the design and creative efforts, as well as general company strategy — shifting us through our transformation from a web studio to focus on apps and games across web and mobile.
Hi! Hey! Wow. Fancy finding you here at the bottom of the page. Can't believe you made it this far! Whew. This site is being designed and iterated on in public. If you see something that looks off, please reach out and let me know!
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